CHAPTER 06
Choosing by quantity and cost:
Here is the part brands actually lose sleep over.
The three methods price completely differently, and the right answer is a crossover, not a winner.
The core rule:
Screen printing carries a fixed setup cost per color.
So the per-piece price starts high and drops as the run grows.
Digital methods, DTG and DTF, have near-zero setup, so their per-piece price stays roughly flat from one unit up.
Translation:
Small runs favor digital. Big runs favor screen.
Where does the crossover land?
For a single design, screen printing usually becomes the cheaper option somewhere between 50 and 150 units, and the exact point depends heavily on color count.
- One-color design: screen wins early, often by a few dozen pieces.
- Two to three colors: crossover sits higher, roughly 50 or more.
- Four to six colors: The screen may not catch up until 75-100+ units.
- Full-color photographic: DTF can stay cheaper for 200-300+ units, because screen printing would need many screens for a run too small to absorb them.
A break-even analysis from ColDesi puts the numbers higher still on fast equipment: a one-color job around 500 pieces, a four-color job near 800, before the screen overtakes DTF.
A simple cost picture:
These tee-based figures show the shape of it.
Hoodies cost more across the board, but the curve is the same.
Per-unit cost: 4-color front print. Source: industry per-unit comparison (Merch Titans).
| Quantity |
DTG (4-color) |
Screen print (4-color) |
| 1 unit |
~$12 |
~$65 (setup on one shirt) |
| 25 units |
~$10 |
~$9 |
| 100 units |
~$8 |
~$4 |
The screen drops away fast at volume. Digital stays level.
A worked hoodie example:
Say a brand wants its wordmark on heavyweight hoodies. One color, left chest.
At 24 pieces, screen printing has to spread one screen setup across two dozen hoodies.
DTF spreads nothing. The two land close, and DTF often edges it because there is no setup and no fleece-specific press fuss.
At 250 pieces, the screen setup is a rounding error per hoodie. Screen printing pulls clearly ahead on price, and a one-color wordmark is exactly the simple, durable art it does best.
Now change the brief to a four-color illustrated back graphic.
At 250 pieces, screen printing needs four screens and four setups, plus the fight to hold registration on shifting fleece.
DTF prints all four colors in one transfer with no setup.
The gap narrows hard, and for a detailed graphic, DTF, it often stays the smarter call well past the point where a one-color job would have flipped to screen.
The lesson:
The same garment, same quantity, color count, and detail moved the answer.
How to read it for a hoodie order:
Ask three questions.
- How many pieces?
- How many colors?
- How detailed?
A one-color logo on 300 hoodies is a screen job.
A six-color graphic on 20 hoodies is a DTF job.
A photo print on a single high-cotton hoodie is a DTG job.
Most orders sort themselves once you answer those three.