WHAT WE BRAND FOR YOU
Woven, printed, satin label in your branding.
Fully customized to your brand identity.
Polybags, mailers, and boxes with your logo.
Original designs built accoridng to your tech pack.
A private-label garment carries your brand in more places than most founders expect. These are the touchpoints we produce, grouped by where the customer meets them.
| Where | Touchpoints we make |
|---|---|
| On the outside | Hem and sleeve loop labels, woven waistband labels, patches, and prints or embroidery in your artwork |
| On the inside | Neck labels, care and size labels, printed cap sweatbands, interior seam taping in your color |
| On the hardware | Zipper pulls engraved or molded with your logo, drawcord tips, branded snaps, engraved buckles, and toggles |
| At the unboxing | Hangtags, polybags, tissue, custom mailers, and branded boxes |
Bespoke pieces are built through our cut-and-sew service; this page covers how your brand goes on them. Which of these apply depends on the product. See the options for hoodies, tees, bottoms, jackets, tracksuits, and headwear.
The label nobody thinks about
A care label is a legal document as much as a branding piece. What it has to say depends on the country you sell in, so we ask before we print.
Fiber content, care instructions, country of origin, and size are the usual essentials. Some markets add their own rules on top.
Tell us where you sell. We’ll print the fiber content from the actual fabric we cut, not from a guess.
The same label can carry your logo, your website, or a short line of brand copy, so even the care label feels like yours.
Check your own market’s labeling rules before launch. We’ll match the label to whatever you confirm.
WHICH IS RIGHT FOR YOU
Both ship under your brand—the difference is how much is custom.
| Private label | White label | |
|---|---|---|
| Starting point | Your tech pack, sketch or reference garment, built through cut and sew | One of our house blocks, already graded and proven |
| Pattern | Built for you, kept on file for your reorders | Our block, adjusted within its range |
| Fabric and color | Chosen for your line | Chosen from our standard range |
| Sampling | Often two rounds for a new fit, 7–10 days each | Usually one round, 7–10 days |
| Minimum | 50 pieces per style | 50 pieces per style |
| Branding | Every touchpoint above | Every touchpoint above |
| Best for | A signature product only you sell | Testing a market or filling out a range quickly |
Many brands launch on a house block to learn what sells, then move their bestseller onto their own pattern. Because both are made on the same floor, the second version can be sampled against the first, and your customers get a better garment rather than a different one.
An important difference
“White label” is often used for bought-in blanks with a new tag stitched in afterward. That’s not what we do.
| Relabeling a bought blank | Our white label | Our private label | |
|---|---|---|---|
| Who makes it | Another mill, then a relabeler | Cut and sewn on our floor | Cut and sewn on our floor |
| When your label goes in | After, once the old tag is cut out | During sewing | During sewing |
| Could a competitor buy the same piece? | Yes | Only with their own branding | No |
| Quality check | Whatever the blank maker did | Every unit, plus final AQL | Every unit, plus final AQL |
Streetwear gets resold, and resale listings photograph the neck label first. A tag stitched in over a cut-out one looks exactly like what it is. A label sewn in during production looks like a brand, on the first sale and every one after it.
Ownership
Your brand, and only yours
No Gibben branding appears on your garments, labels or packaging.
Your pattern on file
Private-label patterns and specs are kept for your reorders only.
Your artwork, protected
An NDA is available before you share anything. Read how we protect your designs.
Your standards, repeated
Label files, colors and packaging specs stay on record, so reorders match.
Private label is built from your own design, pattern, and fabric choices, so nobody else can sell the same product. White label uses one of our proven house blocks with your branding added, which is quicker and cheaper to launch. Both carry your brand only.
No, but they usually go together. Cut and sew is how the garment gets made from your pattern. Private label is the branding that makes it yours. See cut and sew.
No. Our white-label pieces are cut and sewn on our own floor from our house blocks, and your label is sewn in during production, not added after an original tag is removed.
50 pieces per style for garments, split across colorways, and 50 sets per style for tracksuits. Sewn caps start at 100 pieces per style.
No. Your garments, labels, tags, and packaging carry your brand only.
Yes. Many brands test a style on a house block, then move it onto their own pattern once it sells. We sample the new version against the first so the upgrade is an improvement, not a surprise.
Sampling takes 7-10 days per round, with new fits often needing two rounds. Once you approve the pre-production sample, most bulk orders take 18-30 days, followed by air freight (5-12 days) or sea freight (25-40 days).
Your branding brief
Don’t have all of it yet? Start with the logo, and we’ll work through the rest together.